What If You’re Missing the Fastest-Growing Markets in HTM?

Inspired by Jinesh Patel’s keynote, “Beyond the Traditional Boundaries”

"Janesh Patel delivering a powerful keynote at AAMI Exchange 2025, pushing HTM to expand beyond the hospital."

Let’s be real for a second. Most of us entered Healthcare Technology Management (HTM) thinking about hospitals. But here’s the truth: that version of healthcare is no longer the only game in town, and if we’re not paying attention, we’re about to get left behind.

At AAMI Exchange New Orleans, Jinesh Patel, Co-founder and CEO of Uptimehealth, hit us with a keynote on Sunday morning, June 22, 2025, that felt more like a wake-up call. “Healthcare is no longer confined to one building,” he said. “Today, we’re getting care in dental offices, urgent care clinics, eye care centers, even in our own homes. And wherever care is being delivered, equipment is being used. That’s where we come in.”

Let that sink in. Eye care. Veterinary clinics. Dental. These verticals are exploding with growth, and Patel didn’t just throw out buzzwords. He backed it up with data: “Dental alone is adding an average of 1,500 new locations per year. That’s more than McDonald’s at its peak.”

But it wasn’t just about numbers. It was about opportunity. Patel shared a moment that changed how he viewed healthcare: a deep finger cut led him to a nearby urgent care, where he was treated, bandaged, and billed, all within 15 minutes. “That’s today’s healthcare. Convenient. Local. Scalable. And it’s where HTM needs to show up.”

A powerful moment as Matthew Lau's message plays on the Big Screen at AAMI Exchange

He went further: “Many of us are already working for health systems that have dental equipment in-house, but we’re outsourcing those repairs. Why? With the same skill set, dental techs are commanding 20–50% more per hour. That’s a supply-and-demand opportunity sitting in your lap.”

Here’s what hit hardest: HTM isn’t just medical equipment anymore. It’s dental chairs. Vacuum compressors. Exam lights. CBCT machines. The fundamentals are the same, we’ve just been trained to ignore the doors next to ours.

And Patel didn’t just challenge us, he gave us a playbook:

• 30 days: Identify high-growth verticals in your region. Search Google Maps. Visit clinics.

• 60 days: Research the equipment. Look for training. Ask questions.

• 90 days: Run the math. Is it profitable? Can you scale it?

  
  

Bottom line? The market is moving. Healthcare is becoming decentralized. Fragmented. Specialized. And the role of HTM is more vital than ever, but only if we’re willing to expand our definition of where healthcare happens.

Patel said it best: “Everywhere you go, look around. Look at the equipment. Ask yourself, should I, can I take care of that? Because somebody has to.”

Let’s be that somebody.